Frame Medium

Frame Medium sideboard, designed by Harald Hermanrud, for Design House Stockholm .

Highlight your latest acquisitions, your treasures. Expose your personality through your most beloved objects. Let vases of flowers, sculptures and even lamps soar through the open construction.

"Architecture is changing with modern spaces where floor-to-ceiling glass walls and built-in cabinets require open, transparent shelving systems that don't block out daylight and at the same time create a platform for decoration," says Harald Hermanrud , "The frame will fit well against a wall, as a sofa back, as room dividers, or as freestanding units.

Frame is the perfect furniture system for display rather than storage, and Harald Hermanrud sees his design as a commentary on social media, the need to express personality in order to fit into a culture. A physical, durable and transformable platform for people to use in their homes. And with the user adding the finishing touch by distributing shelves and boxes throughout the easily reconfigured shelving system. The real world showing its strength instead of virtual dominance. "I saw a need to display things and wanted to give people the opportunity to create the perfect scene for their most prized artwork, LPs, books and plants for themselves."

Frame manages this function in an extremely flexible way where mathematical precision allows the grid construction to carry shelves, trays and boxes that are easily moved without tools. Small objects can be framed and displayed, while larger objects can be thrown through the construction.

Made of profiled sticks that countersink into each other, Frame manages to be light yet strong. The wood is authentic Scandinavian wood worked by carpenters. And the exposed solid brass rivet nuts catch the light and make the construction legible.

Material
Structure: Solid oak and solid brass nuts
Shelves: white lacquered MDF
Tray: Solid oak and white lacquered MDF.

Measurements: 154x39x95.4cm